Don't rush to spend a lot on promotion right after the APP is developed. First, polish the APP's name, icon, and description. The name should be simple, easy to remember, and preferably reflect the core functions. For example, if you're making a fitness APP, including the keyword "fitness" in the name makes it more searchable. The icon should be distinctive enough to catch users' eyes in the app store. The description requires extra effort; use plain language to clearly explain the value it brings to users. Avoid using fancy words, as users have little patience for that.
Whether it's the Apple App Store or Android app markets, they all deserve attention. Do a good job in ASO (App Store Optimization), and keyword layout is crucial. Analyze users' search habits and incorporate popular and precise keywords into the title and description. For instance, if your APP is about food recipes, cover keywords like "homemade recipes" and "lazy-person recipes" as much as possible. Regularly update the APP to maintain its activity, and the app store will provide more recommendation opportunities.
Creating short videos and articles can also promote the APP. Shoot short videos demonstrating how to use the APP and highlighting its features, and post them on platforms like Douyin, Kuaishou, and Video 号. For example, if your APP has a useful accounting function, make a short video teaching users how to quickly record accounts and generate reports using this function. When writing articles, you can publish them on platforms like WeChat Official Accounts and Xiaohongshu. While sharing industry insights, naturally embed the APP. For a travel APP, you could write an article titled "Recommendations for Off-the-Beaten-Path Travel Destinations" and mention that the APP offers exclusive travel guides, which will pique users' interest in downloading it.
Collaborate with influencers and bloggers whose positioning aligns with that of the APP. If it's a 母婴类 APP, partner with KOLs in the maternal and child care field and ask them to recommend the APP on their accounts and share their experiences. You can provide influencers with exclusive promo codes, and they'll receive a commission for each user who downloads and registers through their code, which gives them more incentive to promote it. However, before cooperation, check the activity and authenticity of the influencers' followers to avoid wasting money.
Although online promotion is convenient, offline activities are equally important. For example, if you've developed a local life service APP, organize ground promotion activities in shopping malls and communities. Set up booths, prepare small gifts, and offer them to users who download and register on the spot. Have staff on-site to guide users on how to use the APP. You can also cooperate with offline merchants, offering users discounts if they download the APP after spending a certain amount. It's a win-win situation that merchants are usually willing to cooperate with.
Set up a sharing reward mechanism within the APP, where both the user who shares the APP and their friend will receive rewards. For example, upon successful sharing, both can get coupons or points. Organize activities like group buying and check-in rewards to encourage users to share actively. For an educational APP, you could launch an activity like "21-Day Study Check-in to Get Free Courses." To win the prizes, users will share their check-in records on platforms like Moments and WeChat groups, which achieves excellent promotion results.
Promotion is a long-term endeavor. Spending money on advertising doesn't guarantee immediate results. It's necessary to make dynamic adjustments based on different market feedback.
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