网站建设
What aspects should be paid attention to in the construction and design of listed companies' websites?
时间:2024-11-11

Our company has worked on many website cases for listed companies. After years of service experience, we've found that there are quite a number of differences in the construction of listed companies' websites. ### I. Key Aspects The website construction of listed companies attaches great importance to brand image building. The overall style of visual design should conform to the company's brand positioning. For example, technology companies can adopt a simple, modern, and technological design style, while financial companies tend to prefer a stable and professional style. The color scheme should be coordinated with the brand logo and the VI color system to highlight the company's characteristics. Meanwhile, the website construction of listed companies also emphasizes content communication. It is necessary to convey the company's core values, mission, vision, etc. in precise and professional language, so that visitors can quickly understand the company's business philosophy and development direction. By presenting the company's development history, major achievements, honors obtained, and other content, the credibility and authority of the brand can be strengthened. The design of the main navigation of listed companies' websites should be simple and clear. Generally, it will include main sections such as company overview, products and services, investor relations, news and information, and contact us. These are the most basic required information. The drop-down menus or secondary navigation are also very important. The subdivided content under the main sections should be classified and displayed to avoid users getting lost due to too many information levels. The website construction of listed companies attaches great importance to reasonable content layout. The home page should prominently display the most important information of the company, such as the latest news, highlights of core products or services, etc. The content within each section should be arranged according to importance and logical order. For example, on the product page, the flagship products can be displayed first, followed by the introduction of other related products. The website construction of listed companies attaches great importance to user experience. For example, in terms of page loading speed, we will optimize the code and compress images to ensure that the website can be loaded quickly in various network environments. Generally, the page loading time should be controlled within 3 seconds, otherwise, users may be lost. For example, in terms of responsive design, it is necessary to ensure that the website can adapt to the screen sizes of different devices, such as computers, tablets, and mobile phones, and provide a good browsing experience on various devices. For example, in terms of interactive design, set reasonable interactive elements such as buttons, links, and forms. For example, the "Contact Us" form should be simple and easy to use, and there should be clear feedback prompts after submission. Provide an in-site search function to facilitate users to quickly find specific information. All listed companies' websites attach great importance to the function of maintaining investor relations. It is necessary to disclose financial information, set up a special investor relations section, and accurately and timely disclose important financial information such as the company's financial reports, performance forecasts, and announcements of major events in accordance with relevant laws and regulations. Present financial data in clear charts for the convenience of investors' understanding. There should also be investor communication channels. Provide multiple investor communication channels, such as online consultation, e-mail, and investor hotlines, to facilitate interaction and communication between investors and the company. Regularly hold online or offline investor exchanges, performance briefings, and other activities, and conduct preview and summary reports on the website. Therefore, there are significant differences between the website construction of listed companies and that of ordinary enterprises.

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