In fact, the reluctance of software development companies to take on native APP development projects involves considerations from multiple aspects: technological factors, personnel - related factors, and primarily, market demand factors. Our company established a native APP development team around 7 - 8 years ago. There were dedicated Android developers and iOS developers. Their salaries were higher than those of other positions in the company. But why did we stop doing native development later? It was mainly due to technological development and cost issues. When APPs first became popular in the early days, native technologies were the only options for APP development. For example, Android apps were developed using Android Studio, and iOS apps were developed with Objective - C. Back then, these were the only two available technologies. However, since Android and iOS were developed by separate teams, the development cost was extremely high. Although the market seemed large, in reality, most clients couldn't afford the cost of native development. As a result, we only took on 1 - 2 native APP development projects a year. For most of the time, the development staff were idle. But we still had to keep them on the payroll because we had to be prepared to handle any client - requested modifications or adjustments. You see, although the quote for a single project might seem high, on average, we didn't make much money throughout the year. Later, as cross - platform technologies became more and more mature, their market acceptance also increased. With cross - platform technologies, a company only needs one set of development teams to work on websites, mini - programs, Android APPs, and iOS APPs. After that, we noticed that many companies in the market had abandoned native development technologies in favor of cross - platform technologies, so we completely gave up native development as well. The reason is simple. For the same project, native development would cost 250,000 yuan for the Android version and another 250,000 yuan for the iOS version, totaling 500,000 yuan. While with cross - platform technology, one set of development can be applied across different platforms. Since the cost of cross - platform developers is lower than that of native developers, it might cost less than 250,000 yuan. Given these price options, it's easy to see which one clients would choose. Some people, after reading certain online articles, might claim that native development is great and hybrid development is not. In fact, with the maturity of technology, most of the problems they mentioned no longer exist. Software outsourcing companies need to keep up with the times and choose development methods that adapt to changes. Products that are not good will naturally be phased out by the times. The reason a certain method is no longer used is that it's simply not practical. Conversely, the more popular a technology is, the more suitable it is for the current era. Products constantly evolve and upgrade in response to market demands. Right?